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Database Design for Support of Marketing Processes
Vaník, Jiří ; BA, Petr Mazánek, (referee) ; Kříž, Jiří (advisor)
This bachelor thesis deals with problems of marketing systems of individual person and the company which are connected with using IT in these systems. It contains a suggestion for a database with advertising contracts and their fulfillment which should lead to elimination of these problems. This is how the bachelor thesis should contribute to effectiveness of marketing processes in companies.
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Database Design for Support of Marketing Processes
Vaník, Jiří ; BA, Petr Mazánek, (referee) ; Kříž, Jiří (advisor)
This bachelor thesis deals with problems of marketing systems of individual person and the company which are connected with using IT in these systems. It contains a suggestion for a database with advertising contracts and their fulfillment which should lead to elimination of these problems. This is how the bachelor thesis should contribute to effectiveness of marketing processes in companies.
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The Proposal for Development of a Marketing Communication in the HC CSOB Pojistovna Pardubice a.s.
Vaník, Jiří ; BA, Petr Mazánek, (referee) ; Mráček, Pavel (advisor)
Abstract The thesis deals with marketing communication of the ČSOB Pojišťovna Pardubice ice-hockey club with the main focus on the communication with visitors and fans and the promotion of the club's commercial partners. It makes suggestion on possible ways of development of the given marketing communication where the club's fans' communication represents the most important part of it. Not only it proposes improvement of the current tools and proceses, but it also introduces new, modern means of marketing communication. The aim of the proposal is to increase the general awareness of the club and its atractiveness.
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Operation testing of the rotor supported on aerodynamic bearings
Vaník, J. ; Šafr, M. ; Šimek, J. ; Kozánek, Jan ; Veselý, Jan
A high-speed synchronous electric machine has been modified to run on contactless aerodynamic bearings designed and manufactured within this project. The experience gained during putting the motor in operation at the Institute of Thermodynamics is described and the first results from the test runs at speeds up to 50,000 rpm (basic diagnostic measurement of rotor relative vibration and subsequent spectral identification) are presented.
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