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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Analysis of the loyalty program Telefónica O2 Czech Republic
 Javořík, Tomáš ; Koudelka, Jan (advisor) ; Vacek, Miroslav (referee)
This thesis deals with loyalty programs, frequent flyer program, especially Telefónica O2 Czech Republic. The work deals with the very meaning of existence of loyalty programs, about why companies pay to finance these activities. At the same time, the work seeks to capture new trends in these programs and provide guidance on creating an effective loyalty program. The practical part focuses on the development and analysis of the current state of loyalty program of Telefónica O2 Czech Republic. The primary aim is to ascertain to what extent the program is effective in terms of customer retention, or their high performance and also how to participate in creation of the company's image.
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See also: similar author names
6 VACEK, Martin
6 VACEK, Michal
2 Vacek, Marek
6 Vacek, Martin
2 Vacek, Matěj
2 Vacek, Maxim
6 Vacek, Michal
2 Vacek, Milan
2 Vacek, Miloš
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