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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Analysis of purchasing conditions of stores HUDYsport and Rock Point
 Šormová, Alena ; Chylíková, Hana (advisor) ; Vašek, Otakar (referee)
This bachelor thesis analyzes the purchasing conditions of outdoor stores HUDYsport and Rock Point. The first chapter is theoretical base and defines the shopping environment and all elements of purchasing conditions. The second chapter describes both companies, especially their range of goods and their customer service. Finally the last chapter analyzes the purchasing conditions in both stores and judge them in two ways - subjective evaluation and marketing research.
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