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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Language and image in influencer advertising and in TV advertising
 Vojtová, Petra ; Mareš, Petr (advisor) ; Saicová Římalová, Lucie (referee)
This bachelor's thesis deals with language and image of the new form of advertising - the influencer advertising which are being compared with the TV advertising. The aim of the thesis is to describe specifics of the influencer advertising, to summarize differences compared with the TV advertising. In the theoretical part of the work we deal with the language and the style of the advertising communication, the elements of the spoken communication, the social networks and the multimodality. In the practical part of the work we analyse individual levels of these speeches of the TV advertising and then the influencer advertising. In this analysis the thesis deals with phonetics and phonology, morphology, syntax, thematic construction and argumentation and the relation between the spoken word and the image. In the conclusion we summarize the conformities and the differences of these two forms of advertising.
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The Issue of Multicultural Education as Reflected Trough the Basic Human Rights of the Roma
 VOJTOVÁ, Petra
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Prices and price policy in a retail
 VOJTOVÁ, Petra
The aim of this work is to determine the pricing methods that tradesmen use and to identify the factors that influence the pricing process. These factors can be divided into internal and external. The dependencies between consumer prices and producer prices were analyzed in the second part. These results show that the retailers do not underestimate the prices of producers in setting their prices and they are of their great importance.
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See also: similar author names
4 VOJTOVÁ, Pavla
4 Vojtová, Pavla
1 Vojtová, Pavlína
3 Vojtová, Petra
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