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Marketing Communication Strategy of the Selected Company
Bognár, Ladislav ; Vörös, Jozef (referee) ; Chlebovský, Vít (advisor)
The master´s thesis is focused on the analysis of the current situation of the manufacturing company PLAST-EX spol. s.r.o. operating in the field of shading technology, and on the proposals for improving the marketing communication strategy of the mentioned company. The thesis consists of three parts. The first part of the thesis contains a theoretical background in the field of marketing communication strategy, which should serve for a better understanding of the issue. The second part of the thesis characterizes the analyzed company, analyzes its current state including communication mix, macro environment, competitors, and in addition includes an own marketing research. The final part of the thesis presents proposals based on analyses and research results, which should improve the current marketing communication strategy of the company.
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FEASIBILITY STUDY OF OFFERING CLEANING SERVICES FOR EXTERNAL BLINDS
Bognár, Ladislav ; Vörös, Jozef (referee) ; Chlebovský, Vít (advisor)
The bachelor's thesis is a feasibility study of offering cleaning services for external blinds in the form of trade. The thesis is divided into theoretical part, analytical part and proposal. The first part deals with the theoretical basis of the thesis. The analytical part includes a market survey and my own marketing research. The proposal is a plan for the offer of the mentioned service, which is based on the knowledge of the specific business field. The main output of the study is to figure out the potencial for the realisation of the business idea.
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FEASIBILITY STUDY OF OFFERING CLEANING SERVICES FOR EXTERNAL BLINDS
Bognár, Ladislav ; Vörös, Jozef (referee) ; Chlebovský, Vít (advisor)
The bachelor's thesis is a feasibility study of offering cleaning services for external blinds in the form of trade. The thesis is divided into theoretical part, analytical part and proposal. The first part deals with the theoretical basis of the thesis. The analytical part includes a market survey and my own marketing research. The proposal is a plan for the offer of the mentioned service, which is based on the knowledge of the specific business field. The main output of the study is to figure out the potencial for the realisation of the business idea.
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