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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing mix of publishing house named PIEROT
 Vlčková, Simona ; Procházková, Markéta (advisor) ; Víchová, Klára (referee)
Work is structured into two units. First, theoretical unit refers to elaboration of a given problem with the help of literary resources. Practical part revers to problem of marketing mix in application on one of the publishing houses on the Czech market with the focus on educational literature; more precisely on exercise book for the last year of pre-school education and students of 1-4 grade of primary school. Work introduces reader into the history of publishing and describes specificities of publishing market. The aim of this work is to explore separate components of marketing mix with the focus on price and communication of the product. However, for the complexity of marketing mix there can not be left out elements of product and distribution. The end of the work draws up separate findings and outlines possible improvements and new forms of publications propagation.
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See also: similar author names
1 Vichová, Kamila
5 VÍCHOVÁ, Kateřina
2 Víchová, Karolína
5 Víchová, Kateřina
2 Víchová, Kristina
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