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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Fast Food Restaurant Business Plan
 Válková, Denisa ; Hartman, Ladislav (advisor) ; Faltys, Petr (referee)
The diploma thesis deals with the elaboration of a business plan for the new fast food concept called SnackMaster, where small, hot meals will be prepared using high quality and fresh ingredients, especially from local farmers. The thesis is divided into theoretical and practical part. The first part includes the basic concepts of business, the characteristics and the structure of the business plan. The practical part of the thesis deals with the business plan for the project itself. The greatest emphasis is put on the financial plan, which is made for the purpose of the founder only for the first year of business activity. The aim of this diploma thesis is to assess the viability of the project, to analyze competitors and suppliers, to select a suitable location for the realization of this business idea and last but not least to identify necessary financial resources.
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The Situation analysis and Recommendations for Marketing of the Company GAMA HOLDING Praha Inc.
 Válková, Denisa ; Boučková, Jana (advisor) ; Sobíšek, Lukáš (referee)
The theme of this study is entitled "The Situation analysis and Recommendations for Marketing of the Company GAMA HOLDING Praha Inc.", and it aims to define the basic marketing concepts, marketing environment and marketing mix. The goal of this paper is to analyze the environment and marketing mix of an actual existing company. Another goal is to find out how existing customers perceive the company, how are they satisfied with the services offered, with the quality of work of each department, and mainly what is the reason behind the low repetition of projects. This work has its own quantitative research conducted via questionnaires. The necessary conclusions and recommendations towards the improvement of the GAMA HOLDING Praha Inc. company's situation are deduced.
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4 Válková, Dagmar
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