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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Communication Mix of Travel Agency
 Matyášová, Lenka ; Urbánková, Miroslava (referee) ; Mráček, Pavel (advisor)
This bachelor´s thesis deals with marketing issues in tourism. There are investigated the current communication mix of small travel agency and its services. After finding out the current state of the communication mix, followed by a proposal for its improvement, which is focused mainly on advertising and sales promotion. This proposal will leads to obtaining a higher number of clients and bigger competitiveness.
Detailed record
Communication Mix of Travel Agency
 Matyášová, Lenka ; Urbánková, Miroslava (referee) ; Mráček, Pavel (advisor)
This bachelor´s thesis deals with marketing issues in tourism. There are investigated the current communication mix of small travel agency and its services. After finding out the current state of the communication mix, followed by a proposal for its improvement, which is focused mainly on advertising and sales promotion. This proposal will leads to obtaining a higher number of clients and bigger competitiveness.
Detailed record

See also: similar author names
2 URBÁNKOVÁ, Markéta
4 URBÁNKOVÁ, Martina
4 Urbánková, Marie
4 Urbánková, Martina
14 Urbánková, Michaela
1 Urbánková, Miluše
2 Urbánková, Monika
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