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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Content analysis of advertisement B2B magazine
 Umová, Jitka ; Bártová, Hilda (advisor) ; Vávra, Oldřich (referee)
The main objective of this study is to identify, if the advetisement in magazine focused on economy and business is really oriented to B2B group, which branch is the most advetised to others, if the advetising in this magazine is effective and is speaking to target group to. The secondary objective is the research, which characters in advetisement are givet to women in magazine focused on economy and business. The research is quantitative analysis of data which are from advretising and monitoring foundout.
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