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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analysis of online booking portals and their benefits to owners of accommodation
 Uhelová, Barbora ; Tahal, Radek (advisor) ; Machek, Martin (referee)
This master thesis is analyzing effects and ways of gaining customers from on-line booking portals whose main function is to provide their registered used with customers for their accommodation. This work will concentrate on influence and ability of on-line portals to fill capacities of accommodation. This work will discover advantages and disadvantages of these portals based on opinion of registered users. The main goal is to determine which portals are the best on the Slovak market and what value added they have for registered users -- registered owners of accommodation.
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Analysis of the logo as a part of the corporate identity in Samcor, ltd
 Uhelová, Barbora ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
The bachelor thesis analyses the logo as a part of corporate identity in Samcor ltd. It examines the existing elements of corporate identity in terms of theoretical and practical use. Through empirical analysis using quantitative research methods such as face-to-face interview and questionnaire survey, it tries to map the company's intention of using logo according to competition, originality, to remember and further use in the existence of corporate identity in Samcor, ltd.
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