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Optimization of PPC campaign
 Tyrpekl, Daniel ; Čermák, Radim (advisor) ; Smutný, Zdeněk (referee)
The aim of this bachelor thesis is to introduce a process of optimization of PPC campaign. In the theoretical part a structure of PPC campaing as a whole is explained, then there is presented its structure and different kinds of optimization. The practical part deals with setting goals of e-shop, analysis of present campaigns, creation of new ones and optimization based on set goals. In closing the conclusion of success of the advertising campaigns with the help of different indicators is given. The thesis is processed on the basis of specific data drawed from one of the most used PPC systems in the Czech Republic - Google AdWords. Data were provided by online shop with watches Timestore.cz. The contribution is especially increasing the sales and revenues of the e-shop while keeping the current value of ROAS.
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