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National Repository of Grey Literature

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The Retail Site Location Decision System in Brno Turytsia, Oleksandr ; Zaklová, Kristýna (referee) ; Hynek, Jiří (advisor) Lokalita má klíčový význam pro úspěch podnikání. Žádné vlastnosti nemovitosti, například budova, vybavení nebo cena, nemohou překonat negativní dopad špatné polohy. Strategicky dobře umístěný podnik nejen snižuje finanční rizika, ale také zvyšuje pravděpodobnost dosažení úspěchu. Cílem této práce je vyvinout systém, který implementuje metodologii pomáhající maloobchodníkům při informovaném rozhodování o umístění prodejny. Systém byl vyhodnocen na základě dat poskytnutých městem Brnem. Detailed record

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