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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Podnikatelský plán -- Mr. Donut
 Turišin, Lukáš ; Hartman, Ladislav (advisor) ; Svobodová, Ivana (referee)
Master thesis is about entrepreneurship. The theoretical part provides basic theoretical concepts related to entrepreneurship and entrepreneurs. This section describes the entrepreneurial skills, entrepreneurial personality traits and three alternative structures of the business plan. Practical work has a real benefit for the author, because it is the business plan for the authors real business idea. A substantial part of this part consists of marketing research, which is used to verify authors hypothesis and define the size of the market. The aim is to assess the feasibility of a specific business plan.
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