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Mobile touch-screen devices and website usability
Chudomelka, Jan ; Kincl, Tomáš (advisor) ; Tuček, Martin (referee)
The theoretical part of this thesis deals with the role of usability in relation to the expansion of mobile touch-screen devices. It studies how the purchase decisions of users of these devices can be influenced and how to avoid unnecessary web usability obstacles. The practical part examines mobile traffic and usability of selected online stores. Based on the practical and theoretical knowledge there are recommendations for creating an accessible and usable website, evaluation of the potential benefits and calculation of payback period of an given investment.
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Direct selling
Tuček, Martin ; Khelerová, Vladimíra (advisor)
Theoretical section defines the concept of direct selling, describes its history and current development in the world and in the Czech Republic. It further addresses its advantages and organizations which determine international rules and ethical standards of direct selling. The practical part focuses on direct selling of telecommunications services. First, it analyzes development of telecommunication market in years 2007-2011. Based on this analysis, it presents strategy of building a data network of local Internet service provider PJcomp Ltd. in the same period. It describes pricing and practices in direct selling of internet connection. It further addresses the negotiating tactics towards residential houses, developers and suppliers of IT services. The conclusion is based on SWOT analysis and proposes a new corporate strategy.
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