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Marketing Communication Mix of the Company
Bumbálek, Michal ; Trávníček, Jaroslav (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis is focused on the communication mix in the company ST Consult s. r. o., which is engaged with financial advice. The work includes the theoretical part, which describes all theoretical knowledge based in expert literature. Theoretical knowledge is then used to analysis the current situation of marketing, which leads to own proposal for a solution improve corporate marketing communication.
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Marketing Communication Mix of the Company
Bumbálek, Michal ; Trávníček, Jaroslav (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis is focused on the communication mix in the company ST Consult s. r. o., which is engaged with financial advice. The work includes the theoretical part, which describes all theoretical knowledge based in expert literature. Theoretical knowledge is then used to analysis the current situation of marketing, which leads to own proposal for a solution improve corporate marketing communication.
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