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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
ŠKODA brand's position in the global automotive industry: a case study "ŠKODA on the Swedish market"
 Tomšová, Anna ; Vošta, Milan (advisor) ; Jeníček, Vladimír (referee)
The topic of this thesis is to analyze the activities of ŠKODA AUTO on the Swedish market. Within each chapter it first analyzes the automotive industry in worldwide context, its development and current situation in individual regions. Then the history of ŠKODA AUTO is developed, mainly its progress from the merger with the German company Volkswagen Group. Another chapter is devoted to the company's entry into foreign markets and its sales worldwide. The core of the work is an analysis of the Swedish automotive market. At the beginning of this chapter the economic and social environment of Sweden is specified together with the local automotive market. The following paragraphs deal with Volkswagen Group Sverige and the importer ŠKODA Sverige. It describes its performance, competitors, activities in sales and aftersales and dealer network. The final section reveals market opportunities and gives suggestions for improving brand position on the Swedish market.
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The Analysis of Foreign Economic Relations between the European Union and Brazil
 Tomšová, Anna ; Plchová, Božena (advisor) ; Kopecký, Jan (referee)
This bachelor's thesis "The Analysis of Foreign Economic Relations between the European Union and Brazil" describes the terms and policy of trade between Brazil and the European Union and gives closer insight into their mutual trade relations. The aim is to analyse the development of economic relations between Brazil and the EU economies and try to identify possible potential for future trade and investment opportunities.
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