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National Repository of Grey Literature

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Analysis of product assortment Tobiaš, Marek ; Vávra, Oldřich (advisor) ; Neupauerová, Patricia (referee) This theses describes marketing and its importance for business, it also describes marketing environment and marketing mix with its ingredients. These theoretical bases are applied afterwards in the practice part of theses, which is focused on ice-cream market in Czech Republic. Analytical part also contains brief characteristic of Algida products on Czech market, their relation to competitors and public. Detailed record

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