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the impact of the accommodation establishment on the development of cultural tourism destination
Ottová, Martina ; Tittelbachová, Šárka (advisor) ; Tyslová, Irena (referee)
This bachelor thesis deals with the impact of the accommodation facility on the development of cultural tourism destinations. It consists of a theoretical and practical part. The theoretical part explains the basic concepts we can meet in this issue and other necessary theoretical information which we apply in the practical part. The aim of the work is to evaluate whether the guests of the chosen accommodation use the attractiveness of the given place and thus contribute to the development of the product of the destination. The work also deals with consumer behavior of tourists in the hotel and given destination, and a questionnaire survey identifies whether they use the attractions offered and whether they want to return to the destination. Several analyzes are performed to show the situation of the given destination.
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Analysis of the Phenomenon of Sharing Accommodation and its impact on Tourism
Raška, Kryštof ; Tyslová, Irena (advisor) ; Tittelbachová, Šárka (referee)
Bachelor thesis focuses on phenomenon of sharing economy and its impacts on tourism. The sharing economy represents new economic model, which significantly changes life in 21st century and disrupts current conditions. After the description of theoretical and methodological approach, the thesis concentrates on defining tourism and its global socio-economic importance. In the following practical part, there is in-depth description of Airbnb service, as the most relevant representative of sharing economy with the biggest impacts on a contemporary tourism. Summary of this document is about comparing all the positives and negatives that sharing economy brings.
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Culinary tourism- the current trend in contemporary tourism
Šejdová, Barbora ; Tyslová, Irena (advisor) ; Tittelbachová, Šárka (referee)
This bachelor thesis deal with culinary tourism, as a new trend of tourism. Based on the definition of the field uses the scientific method of bibliographic search and statistical data. It focuses on the concept of inclusion in the typology of tourism. It issues the impact of tourism on the economy and the role of multiplier effects within the general theme. The practical part deals with culinary tourism and it's conception in Austria. First general issues of Austrian tourism are analyzed, with topics centered on the presentation of the state in the context of tourism. Next the tourism brand "Holidays in Austria" is processed which also fall under the topics on the gastronomic market, culinary tourism in Austria and the initiative Genuss Region Österreich.
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The Analysis of Film Tourism in the Czech Paradise Destination
Talašová, Barbora ; Tittelbachová, Šárka (advisor) ; Hanzlík, Jan (referee)
This Master thesis deals with the film tourism in the Bohemian Paradise. The main part of the Thesis is focused on the analysis of Bohemian Paradise as a place suitable for film tourism and the evaluation of the offer in the field of film tourism. To achieve these goals was used among others SWOT analysis and the method of benchlearning. The result of the Thesis is finding that in the Bohemian Paradise is the potential for the development of film tourism but it is not used to the maximum. Based on the analysis are presented recommendations for the new products of film tourism which could destination management organization offer in its territory.
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The concept of the system state tourism policy Czech Republic with a focus on cultural tourism
Tittelbachová, Šárka ; Patočka, Jiří (advisor) ; Cimler, Petr (referee) ; Drdácký, Miloš (referee)
The focus of the thesis is an issue of system approach to formation and implementation policy of tourism in the Czech Republic with an emphasis on intersectoral cooperation in the field of cultural tourism. The work is divided into eight chapters, the first two are theoretical. The first chapter is devoted to the formulation and definition problem of the scope of the work. The second chapter deals with theoretical foundations and approaches to tourism policy issues both in general and in terms of the status of tourism in the national economy and in relation to the EU tourism policy. Attention is given to the objectives of cohesion policy, culture and tourism in the area of cultural tourism. The following two chapters deal with basic features, analysis and evaluation of policy concepts of tourism in the Czech Republic in the period after 1989. The core of the thesis is concentrated into chapter six, seven and eight. The assumption for the design of complex, dynamic tourism policy for the formation of functional institutional structure of the tourism sector management is to assess the fulfillment of the objectives of the different concepts of state policy. To identification the most important and recurrent problems of tourism policy are used the results of comparison of objectives and measures and practical experience of the author from the creation and evaluation of the conception documents. There is discussed in particular an evaluation framework and in this context there are suggested recommendations for its determination. In the field of cultural tourism is proposed a model of interdepartmental cooperation state-funded organizations CzechTourism and the National Heritage Institute. The proposal model is based on its own research, which is focused on the analysis and evaluation of assumptions monuments administered by the National Heritage Institute to participate in the creation of cultural tourism products. There are utilized data from the author primary survey and as well as secondary data from the National Heritage Institute. The model of cooperation is based on exemplification of the causal relationships between strategic objectives and processes within the strategies of both organizations by the model BSC (Balanced Scorecard) and from a proposal for their implementation using model 7 "S".
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Analysis and proposalfor state turism policyin the Czech Reoublic from the public sector point of view
Tittelbachová, Šárka ; Wokoun, René (advisor)
Rostoucí význam turismu klade nároky na přesnou identifikaci a ukotvení jeho postavení v národních i světových ekonomikách. Cílem disertační práce bylo zpracování návrhu systému politiky turismu v ČR, z pohledu veřejné správy v kontextu turismu EU, a to na národní úrovni. Hlavním důvodem pro zpracování tohoto návrhu je skutečnost, že ČR má vysoký potenciál pro rozvoj turismu, ale plně jej nevyužívá. Navržený systém a jeho aplikace do praxe ČR by mohl významně napomoci realizaci ambiciózních cílů Koncepce státní politiky cestovního ruchu pro období 2007-2013 a tím zároveň zlepšení postavení českých turistických regionů na mezinárodním trhu turismu.
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Uherské Hradiště and its potential in the sphere of tourist trade
Vaňková, Martina ; Heřmanová, Eva (advisor) ; Tittelbachová, Šárka (referee)
Abstract: As a subject of my bachelory work I have chosen Uherské Hradiště and its potential in the sphere of tourist trade. Uherské Hradiště is a town rich in history, traditions and cultural sights. It is a continually developing town. The bachelory thesis deals with history, contemporaneity and future potential of Uherské Hradiště and the posibility use the full potential of the town. The introductory section of thesis dedicates general knowledge about town. In following part I present projects which will be realized in future.
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Congress Tourism in the Czech Republic
Václavíková, Jana ; Heřmanová, Eva (advisor) ; Tittelbachová, Šárka (referee)
This diploma paper deals with a description and an analysis of the position of the Czech Republic and its regions in the field of the Congress Tourism. The first part of the paper contains a theoretic definition of the Congress Tourism. The another part devotes itself to the position of the Congress Tourism in the world and there are international organizations operating in the area of the Congress Tourism mentioned, and also a comparison of individual countries, or more precisely cities, by the medium of international statistics presented. Furthermore, there is a position of the Czech Republic as a whole described, most important organizations specified and a position of the regions based on the data of the Czech Statistical Office outlined. The last part of the diploma paper contains a description of the conditions for the Congress Tourism of the individual regions of the Czech Republic. At the conclusion, there are knowledges from the previous parts summarized.
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