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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Maranatha: the non-profit organization and marketing
 Thomas, Anna ; Hucková, Barbara (advisor) ; Malcová, Zuzana (referee)
This Bachelors Thesis is concentrated on the specifics of marketing communications of a Christian non-profit organization. The objective for this Thesis is to grasp the effectiveness of the used communication tools. The theoretical section maps out the non-profit sector in the Czech Republic, describes the current legal platforms for non-profit organizations, and takes into consideration the new legal adjustments. Then it defines marketing terminology, the forms of communication used by non-profit organizations, and the usability of web pages. The applied section brings forth the Christian organization Maranatha, a marketing mix of two of the companies chosen projects making a comparison of the communication tools with the fundraising project of the humanitarian organization ADRA. The conclusion includes an evaluation of the communication tools used, including the web page, and suggestions for improvement.
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