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National Repository of Grey Literature

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The character without illusions in novels after the Second World War from 1945 to 1950 Teprtová, Irena ; Krol, Ellen Jacoba (advisor) ; Sedláčková, Lucie (referee) Detailed record

Misleading advertising and FMCG Teprtová, Irena ; Boháček, Martin (advisor) ; Postler, Milan (referee) The theoretical part is divided into four chapters. The first chapter deals with competition, the second chapter is about Czech law advertising regulation and about Community law. The third chapter describes misleading advertising and the fourth chapter deals with FMCG. The practical part analyzes current ads. The first chapter describes the method of analysis. The second chapter deals with use of misleading and the third chapter analyzes misuse of truthful information in advertising. The last chapter focuses on the advertising hyperbole. Detailed record

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