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Strategic Analysis of an Enterprise Tenorová, Jaroslava ; Kovář, František (advisor) ; Dvořák, Jiří (referee) This diploma thesis is focused on strategic analysis of Simba Toys CZ Ltd. It is devided into three parts. The first part describes theoretical background of the study, external and internal methods of the analysis. The second part includes practical application of the strategic analysis to particular conditions of the company. In the last charter, the situation of the company in the market is evaluated and recommendations for the future of the company are specified. Detailed record

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