Home > Search Results: Talkner, Ondřej
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The usage of new media in marketing communication
 Talkner, Ondřej ; Vávra, Oldřich (advisor) ; Procházková, Markéta (referee)
This bachelor thesis named: "The usage of new media in marketing communication" discusses the difficulty of modern marketing communication in which the new media are used as communication corridors. In the theoretic part of my bachelor thesis, definitions and basic methods of both classic and modern marketing are described together with the new media methodology. The focus is mostly on marketing communication on the internet and social network. The practical part of my thesis describes the marketing of the company Sport Hangar CZ s.r.o. The goal of my thesis is to suggest improvements of marketing communication between the company and its customers.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English