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National Repository of Grey Literature

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Sales Representatives as a Competitive Advantage in the Construction Materials Market TRČOVÁ, Sabina The aim of the bachelor thesis is to evaluate and prove impact of sales representatives on success and competitiveness in selected company Stavebniny DEK Ltd. which is the major dealer of construction materials in the Czech Republic. The work is based on analysis of daily activities of sales representatives, their job description, influence on sale and company's approach to recruitment and valuation of sales representatives. It also describes division of specialization of sales representatives and integration into marketing activities in compare with competition. Detailed record

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