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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
The analysis of the sport project "S ČT SPORT NA VRCHOL" and marketing strategy of entering on Slovak market
 Kovaříková, Barbora ; Zamykalová, Miroslava (advisor) ; Svěcený, Petr (referee)
The aim of this thesis is the analysis of the sport project "S ČT sport na vrchol" during the years 2011 - 2014 with the suggestion of the marketing strategy for the Slovak market. The thesis is a combination of theoretical solutions and analytical part. The objectives are answered with the aid of large spectrum of methodology. The neighbour state is chosen on the grounds of historical mutuality, problem-free verbal communication and traditional sibling rivalry. The international market adds the attractiveness to those projets.
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