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Evaluation of Plzeňský Prazdroj, a.s.
Surgoš, Marek ; Mařík, Miloš (advisor) ; Hejduková, Markéta (referee)
The purpose of the diploma thesis is to determine value in use of the company Plzeňský Prazdroj, a.s. to 31.3.2008. The thesis consists of strategic analysis, which results into forecast of revenues of the company, financial analysis, which is focused on situation of financial health of the company. Next parts of the thesis are analysis and prediction of generators of value, financial plan and final evaluation. For evaluation was used DCF APV method and market comparison method.

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