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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing mix ČS, a.s.
 Strnad, Lukáš ; Procházková, Markéta (advisor) ; Krsička, Tomáš (referee)
This thesis analyzes a communications mix of the largest bank in the Czech Republic - Ceska sporitelna, a.s. The thesis is divided into two parts. In the first part it deals with a marketing mix and later on it focuses on the communication mix. The thesis also describes the theory related to advertising, personal selling, public relations and so on. This work also discusses new marketing tools. The second part is focused on the Ceska sporitelna, a.s., where is presented a basis and a substance of a new advertising concept across the Erste Group. The description method describes the current bank's campaign and with more detail it presents the main activities of banking advisors - the personal selling. This paper also includes the sponsorship and PR activities and finally it present the outcomes of survey, which is related to a clients awareness about the new campaign.
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Analysis of benefits in the company
 Strnad, Lukáš ; Stříteský, Marek (advisor) ; Šikýř, Martin (referee)
Lately, the supply of employee benefits is component of remuneration. Employees do not get wage only. There is huge quantity of employee benefits. This paper firstly defines employee benefits, summarizes tax legislative and points out new trends which are connected with this topic. After the short introduction of the company Ceska sporitelna, I am trying to describe the system of employee benefits at this company, I am also analyzing this system from the view of satisfaction, foreknowledge and the rate of exploitation by the questionnaires. At the end of my paper I am evaluating all the mentioned system of benefits and I am offering some improvements.
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See also: similar author names
10 STRNAD, Ladislav
10 Strnad, Ladislav
2 Strnad, Lucien
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