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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing Mix of a Company On Semiconductor, a.s.
 Majeriková, Ela ; Streda, Peter (referee) ; Novák, Petr (advisor)
This bachelor thesis is dedicated to the industrial marketing in comparison to the marketing on the customer markets. The theoretical part concentrates on the theory of marketing, marketing on B2B markets, the differences between consumer and industrial market and marketing mix on B2B markets. In analytical part, the company ON Semiconductor, a.s is introduced along with the marketing mix of SMART METER applications and macroeconomic analysis. On the bases of the results, the PEST and SWOT analysis are conducted. In the implementation part of the bachelor thesis I have drafted the possible solution of the weak points based on the SWOT analysis.
Detailed record
Marketing Mix of a Company On Semiconductor, a.s.
 Majeriková, Ela ; Streda, Peter (referee) ; Novák, Petr (advisor)
This bachelor thesis is dedicated to the industrial marketing in comparison to the marketing on the customer markets. The theoretical part concentrates on the theory of marketing, marketing on B2B markets, the differences between consumer and industrial market and marketing mix on B2B markets. In analytical part, the company ON Semiconductor, a.s is introduced along with the marketing mix of SMART METER applications and macroeconomic analysis. On the bases of the results, the PEST and SWOT analysis are conducted. In the implementation part of the bachelor thesis I have drafted the possible solution of the weak points based on the SWOT analysis.
Detailed record

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