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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing Strategy Proposal for the Company Italmarket Slovakia a.s.
 Bortelová, Slavomíra ; Stračina, Peter (referee) ; Kaňovská, Lucie (advisor)
The paper analyses current marketing environment for the company Italmarket Slovakia a.s.. Based on an analysis it suggests a strategy for service supply expansion leading to acquisition of new customers, enhancing current customer satisfaction, obtaining competitive advantage and strengthening a reputation in a position of exclusive goods importer within a current market.
Detailed record
Marketing Strategy Proposal for the Company Italmarket Slovakia a.s.
 Bortelová, Slavomíra ; Stračina, Peter (referee) ; Kaňovská, Lucie (advisor)
The paper analyses current marketing environment for the company Italmarket Slovakia a.s.. Based on an analysis it suggests a strategy for service supply expansion leading to acquisition of new customers, enhancing current customer satisfaction, obtaining competitive advantage and strengthening a reputation in a position of exclusive goods importer within a current market.
Detailed record

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