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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Breakdown of the financial situation in the company and suggestion of the financial strategy
 Stiborová, Radka ; Kozáková, Petra (advisor) ; Jánský, Jaroslav (referee)
The aim of the work is to make an analysis of the financial situation in the company "K" in the term of 2004 to 2014, to appraise influences of the environment, that have an impact on the company and on the base of the gotten results to suggest a financial strategy. The work is composed of two parts: theoretical part and practical part.In the theoretical part, there are described methods of the financial and non-financial analysis which are used in the frame of suggestion of a financial strategy. Practical part contains informations of the analyzed company, real analysis of the financial indicators and non-financial factors and the real strategy formation. Strategy goals in the financial field are suggested in order to improve a situation in critical points, that over a long period are in difficulties.
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Discount Servers in the Sphere of Accommodation Services
 Stiborová, Radka ; Musil, Martin (advisor) ; Luštický, Martin (referee)
The aim of this thesis is to analyse positives, negatives and up-to date situation in the field of accommodation services which are offered on the deal-of-the day portals on the Czech market. This piece of work should reveal reasons, why accommodation units should participate in this kind of promotion, and whether it brings some advantages or disadvantages to them. The work intention is to take a view of the actual market situation and discover up to now experience of portal users from the area of accommodation providers. Integral part of this work is an analysis of offerings on selected portals and short questionnaire survey. This work does not answer the question in which situations and whether to use these portals at all, however it brings present findings from fresh users. They are entered motives of cooperation with the deal-of-the-day portals, as well as mentioned difficulties which appeared.
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