|
|
Evaluation of the economic development and a proposal of a strategy for financial management of a chosen company
Staník, Sebastian ; Špička, Jindřich (advisor) ; Kuchár, Róbert (referee)
The aim of this undergraduate dissertation is to evaluate the economic development of a chosen company based on the financial analysis between years 2010 and 2014. Furthermore, it identifies the its strengths and weaknesses, predicts a future development of the company and suggests the strategy for the financial management. The undergraduate dissertation consists of two parts. First theoretical part describes and explains individual methods of the financial and strategic analysis that were used for calculations. Second practical part applies the theoretical methods and theory to my chosen company. Practical part includes also tables and pictures. The results of the financial and strategic analysis are summarised in the conclusion, which helped to identify company's strengths and weaknesses, which suggest that the company retains a stable position on the market despite a strong competition. The company should even further consolidate its market position thanks to an incoming utilization of opportunities that are proposing and create a space for its growth. This analysis is aimed for the company owners, who can be satisfied with the financial situation of the company, because it shows adequate profitability, creates value and avoids bankruptcy. The results of the financial analysis point out also some issues that the company needs to focus on in the future. It is a liquidity problem, risk management of a net working capital and exceeded amount of inventories. Despite some of the identified issues, the company takes a second place in the intercompany comparison with its closest competitors.
|
guest ::
RSS feed.