National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Sociální média v podnikové praxi
Střelbová, Lenka ; Lohr, Václav (advisor) ; Hřebejková, Jana (referee)
The aim of this thesis was to explore using of social media in daily business. Theoretical part describes technological development since first electronical communication channels until current boom of social media. This work particularly deals with social media. I tried to define the types and basic function especially with respect for using in common business. Advantage of its using in different levels is listed here as well as recommendation how to apply and use it for business growth. Practical part refers to questionnaire which tries to find out user´s relations with social media, its using in everyday reality both private and business. Outcome is subsequently assessed and commented.

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1 Střelbová, Lucie
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