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National Repository of Grey Literature

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Vliv reklamy cestovních kanceláří na rozhodování zákazníků při výběru nabízených produktů Srnská, Kateřina ; Valentová, Jana (advisor) Tato diplomová práce se zaměřuje na postavení reklamy v cestovním ruchu, s konkrétní aplikací na cestovní kanceláře. Podává ucelený přehled o postupu plánování reklamní kampaně a uvádí také určitá doporučení a upozornění. Součástí této práce je také konkrétní šetření mezi širokou veřejností a marketingovými odděleními cestovních kanceláří. Výsledky šetření jsou v závěru porovnávány s teoretickými základy celé práce. Detailed record

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