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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
"The Bestseller Effect": Stávají se z úspěšných knih kasovní trháky kin?
 Smyčková, Renée ; Stroukal, Dominik (advisor) ; Špecián, Petr (referee)
The thesis investigates a connection between the publishing industry and the film industry. It analyses whether films based on best-selling books have higher revenues and return on investment compared to films based on unsuccessful books or original scripts. Data for years 2009 -- 2015, focusing on the U.S. entertainment industry, show that film adaptations of best-selling books reach higher revenues during their opening weekend of the theatrical release. The Bestseller Effect weakens once the information about film's quality becomes available to the audience. The success of a book plays negligible role in film's returns on investment. The results of analysis also show great positive significant impact of the production budget, the star cast, films quality and sequels on the films'financial performance.
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Drží ženy cenu sexu vysoko?
 Smyčková, Renée ; Houdek, Petr (advisor) ; Svoboda, Miroslav (referee)
The thesis investigates whether gender inequality influences the attitudes toward sexuality in society. Data collected in 33 countries show that higher gender ineqality is linked with more restrictive sexual norms and practices, therefore with higher price of sex. Women exchange the access to sex for marriage and long term providing of resources from men. Contrary, more equal societies enjoy relatively permissive norms, measured by age of first sex , number of sexual partners, tolerance of premarital sex and practices of casual sex. The results of analysis also show significant impact of religiosity, which is negatively corelated with promisuity, and openness of society. More democratic countries tend to have relatively liberal norms.
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1 Smyčková, Radka
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