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Preferences and consumer behavior when purchasing food for vegetarians
 Smýkalová, Hana ; Šánová, Petra (advisor) ; Hrubcová, Barbora (referee)
Bachelor thesis "Preferences and consumer behavior when purchasing food for vegetarians" discusses how interest in a healthy lifestyle influences consumer preferences and behavior. The aim is to compare these preferences and consumer behavior for vegetarians and traditional consumers. The theoretical part is prepared on the basis of data obtained from the literature and practical part is based on data collected through a questionnaire survey, which was conducted both for vegetarians and for traditional consumers. The results show that vegetarians are shopping more in specialized stores and traditional consumers prefer hypermarkets and supermarkets. Vegetarians are more interested in a healthy lifestyle and both groups maintain a healthy lifestyle for health reasons. Vegetarians and traditional consumers are also influenced by the impact of products on the environment and on products increasingly follow the label.
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