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Copyright protection of data mining
Slezáková, Pavla ; Holcová, Irena (advisor) ; Žikovská, Petra (referee)
The importance of data in the information society is steadily increasing. Today's digital economy revolves around the information and communications technology and data are being produced and collected in unprecedented volume. That is why this thesis focuses on the complicated relationship between data and law with an emphasis on copyright law. The thesis itself is divided into four chapters. First chapter explores the nature of data and information as such and shows that neither legal theory, nor legal practise offers a complex concept and methodology of data or information. Second chapter presents various areas of law which can provide protection of data in different contexts. The protection of certain types od data can be achieved by both relative and absolute rights but there is no absolute right that protects data as such. Third chapter focuses on intellectual property rights, particularly on copyright law and database protection law. This area of law is presented both in general terms and in terms of data protection. It shows which conditions must be met for data to become a subject of intellectual property laws. A primary objective of the last chapter is to introduce a term of data mining both from technical and legal perspective. In the past years various laws related to data mining were...
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The Segmentation the Czech Market based on the Donations to Non-Profit Organizations
Slezáková, Pavla ; Supa, Markéta (advisor) ; Koudelková, Petra (referee)
This bachelor thesis deals with segmentation of the Czech market on the basis of donating to NGOs. In the last few years NGOs have been facing harsh criticism and part of the public finds their activities worthless, which is one of the reasons the numbers of their contributors continue to decrease. This thesis aims to characterise the contributors segment of the market to help NGOs improve the targeting of their marketing and fundraising activities. The first part of the thesis defines the term of non governmental organisations, their legal and economic basis and some of the particulars of their marketing communication. The theoretic framework and primary approaches of market segmentation are also explicated in the first part. The second part of the thesis consists of a research based on analysing the MML-TGI data. The research aims to compare the groups of contributors and non contributors and discover the differences between them.
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Phylogenetic connections of human locomotion in sport
Liška, Matěj ; Kračmar, Bronislav (advisor) ; Slezáková, Pavla (referee)
Title: Fylogenetic aspects of human locomotion Objectives: To find fylogenetic connection between human locomotion and animal locomotion as animal are considered to be our predecessors. Methods: Study and analysis of accessible literary sources. The results gained in the research will be generalized and used to find the fylogenetic connection of human and animal locomotion. Results: Similar locomotive principles happened to be found in connection with first vertebrates, amphibians, birds, mammals and humans. The need for presence of punctum fixum was also found to implement the crossed motion model. There were summarized necessary adaptations to bipedal human locomotion. Key words: punctum fixum, kvadrupedal crossed model, human locomotion, motion, development
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