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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Communication strategy of Pepsico cz
 Nguyenová, Daniela ; Postler, Milan (advisor) ; Slavíček, Rostislav (referee)
The bachelor thesis analyses the communication strategy of the Pepsico company in the Czech republic. The goal of this thesis is to analyse, evaluate and suggest possible recommendations for a specific campaign for the water Toma Natura. The theoretical part of the thesis explains the meaning of marketing, defines the difference of marketing communications and commercial communications, describes phases of creating a campaign. The practical part of the thesis focuses on the history of the company, analyses various communication activities of the selected campaign. At the end of the thesis are suggested possible changes based on the evaluation of the campaign.
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5 Slavíček, Radek
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