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National Repository of Grey Literature

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General principles of advertising practices and consumer protection Slánská, Martina ; Horová, Olga (advisor) ; Šedivá, Kristina (referee) Diploma thesis provides an overview of legal and ethical regulation of advertising, defines the basic concepts in advertising, summarizes the functions and objectives of advertising and characterized various forms of advertising by the communication media. Through the questionnaire survey detects and analyzes the general attitudes towards advertising as specific views on ethically problematic advertisements. Detailed record

Bezpečnost a zdravotní nezávadnost výrobků pro péči o děti do 3 let Slánská, Martina ; Švachová, Marie (advisor) Bezpečnosti dětí by měla být věnována velká pozornost, neboť jejich zranění způsobená různými výrobky jsou stále častější a mají závažnější následky. Na trhu se také neustále objevují výrobky, které jsou vyrobeny ze zdravotně závadných materiálů, čímž ohrožují zdravý vývoj dětí. Práce mapuje téma bezpečnosti a zdravotní nezávadnosti výrobků určených pro péči o děti do 3 let z hlediska požadavků na ně a zjišťuje, jaké povědomí o této problematice mají uživatelé vybrané skupiny výrobků. Detailed record

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2	Slánská, Marie

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