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National Repository of Grey Literature

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Nástroje a možnosti vizuální komunikace v moderním managementu Skružný, Jan ; Horný, Stanislav (advisor) ; Vilím, Tomáš (referee) V této bakalářské práci se zabývám vizuální komunikací a možnostmi jejího využití v moderním managementu. Kvalitní manažerská práce se dnes již neobejde bez vizuální komunikace, která působí ať už vně nebo uvnitř firmy. První část je zaměřena na objasnění samotného pojmu komunikace a jejího procesu. V další části své bakalářské práce se budu věnovat vizuální komunikaci a jejím nástrojům. Poslední a nejrozsáhlejší část je věnována uplatnění vizuální komunikace v moderním managementu, hlavně firemnímu stylu. Detailed record

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2	Skružný, Jiří

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