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Silniční přeprava pohonných látek Skopalová, Lenka ; Novák, Radek (advisor) ; Mervart, Michal (referee) The thesis is concerned with road transportation of fuel. In theoretical part there are described the legal clauses that are related to this issue. The most detailed regulations can be found in the European Agreement on the International Carriage of Dangerous Goods by Road (so called Agreement ADR). Hence the biggest part of the theoretical section is devoted to these regulations. Instructions for transportation of diesel and petrol have been chosen from this international agreement and explained. Practical part deals with particular carrier of fuel - company Petrotrans s.r.o. Standard of service is compared according to several different customers, established demands on safety of fuel transportation are decribed and security of consumption tax in international fuel transportation is analysed. Detailed record

Budování značky Skopalová, Lenka ; Drozen, František (advisor) ; Zatočil, Jiří (referee) V této práci je pojednáno o problematice obchodních značek a o jejich významu, dále je rozpracován positioning značky a prvky značky, které lze použít k jejímu odlišení v konkurenčním prostředí. V podkapitole marketingová komunikace jsou popsány prostředky, které obchodí firmy využívají k budování a udržováni vztahů se spotřebiteli a k prezentaci svých značek. V teoretické části dále následují strategie pro budování obchodní značky a také jsou zmíněny způsoby pro řízení značky v průběhu času a metody a význam oceňování obchodní značky. V praktické části je představena společnost T-Mobile Czech Republic a.s., její strategie značky a nástroje její marketingové komunikace. Detailed record

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3	Skopalová, Lucie

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