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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Conjoint analysis: beyond the border of marketing
 Sklenařík, Pavel ; Soukup, Petr (advisor) ; Jeřábek, Hynek (referee)
This thesis deals with the conjoint analysis in the context of the possibilities for its use in social science research. The mentioned method is introduced in detail and the text covers both the historical development and statistical background of each type of this analysis. Following practical part of thesis deals with the ability to overcome some typical data validity issues such as social desirability and order effect. Hypotheses, formulated on the basis of literature, are being tested using data obtained from split ballot experiment by comparing outcomes of conjoint analysis with those obtained with conventional rating scales. As the main topic of the conducted study is measuring preferences within individual aspects of ideal job, analysis no surprisingly identifies the salary as the most important attribute, but besides this, conjoint analysis shows potential for being more resistant to the order effect than the standard rating scales.
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The Social Construcion of Mental Illness - Historical Changes during Middle Ages and Early Modern Times
 Sklenařík, Pavel ; Paulíček, Miroslav (advisor) ; Kotlík, Pavel (referee)
The present thesis deals with the phenomenon of madness in the Middle Ages and the Early Modern Age. The author describes the function of madness in the context of each historical period by way of examining the historical development of the social status of the mentally ill. Various aspects of insanity as well as distinct characteristics and qualities of lunatics persons, such as gender, assets, or the actual level of mental disorder, are taken into consideration in order to demonstrate the consequently differing approaches of the sane to the insane and vice versa. The result of the historical process of the formation of the society's stance towards the lunatics and insanity in general is then transferred to the present where the discussed processes are demonstrated on real examples. Insanity is viewed through the prism of social constructivism. In line with the view that insanity, as a social construction, is a product of discourse, one of the present work deals with the dispute on the right of defining insanity whose result influenced the inception of psychiatry as a discipline as well as the current attitude of the society with respect to insanity.
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