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The Fight Against Diabetes in Retailing
 Rulfová, Zdeňka ; Postler, Milan (advisor) ; Sklář, Pavel (referee)
This Bachelor thesis is focused on retail whose offer of merchandise could help reduce the incidence of diabetes mellitus type 2. This type of diabetes mellitus is becoming a severe health and social problem these days. Some sources speak about epidemic of the 21st century. The dissertation suggests marketing mix for a sale of 3 products of proper diet in the specifically selected shop COOP Dvůr Králové n. L., cooperative. As the basis for the marketing mix, a SWOT analysis and comparison of proper diet offer with nearby competitors was used.
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1 Sklář, Petr
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