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National Repository of Grey Literature

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Corporate social responsibility in internal communications Skřebský, Vít ; Machková, Hana (advisor) ; Štěrbová, Ludmila (referee) The aim of this paper is to identify and present the way of corporate social responsibility, which brings about real competitive advantage to a company. It is characterised by how deeply embodied is CSR in the corporate strategy, how is CSR communicated within the company and how are its employees involved in CSR activities. The first part of this paper focuses at CSR and internal communications and also introduces some of the current trends, e.g. partnership of businesses, public sector and NGOs in solving social issues or the use of storytelling in internal communication. This part also presents the role of employee engagement as a key factor in achieving competitive advantage. The second part of this paper comprises of analysis and comparision of CSR strategies, internal communication of CSR and employee engagement in CSR in T-Mobile and Vodafone in the Czech Republic. Detailed record

Problémy ekonomického rozvoje subsaharské Afriky Skřebský, Vít ; Adamcová, Lenka (advisor) ; Němečková, Tereza (referee) Práce srovnává přístup k problémům Subsaharské Afriky ze strany SB a MMF s návrhy jejich oponentů. Z těch jsou zde zmíněny iniciativy AAF a Deklarace z Accry. Podrobněji se pak zabývá důvody marginalizace SSA v mezinárodním obchodě a řešení tohoto problému hledá v diversifikaci hospodářství a v zlepšení služeb podpory podnikatelů. Na závěr srovnává reformy a stav hospodářství na Mauritiu, v Keni a v Etiopii. Detailed record

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