Home > Search Results: Skřebská, Aneta
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
I know why I vote: Analysis of media campaign
 Skřebská, Aneta ; Kubaš, Mario (advisor) ; Hucková, Barbara (referee)
This thesis contains analysis of a media campaign I know why I vote (Vím, proč volím) which took place in 2013 and 2014. Aim of this thesis is to define tools that were used when running a media campaign, evaluate its effectiveness, and provide suggestions for further improvements. The theoretical part defines environment of a non-profit organization and specifics of its marketing and public relations strategies. The practical part analyses the campaign I know why I vote (Vím, proč volím) in accordance with used marketing, and public relations tools. It analyses press release, and by using quantitative content analysis it defines media image of the campaign. In this part, possibilities for increasing efficiency of the campaign are also suggested.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English