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National Repository of Grey Literature 2 records found  Search took 0.02 seconds. 
Volodymyr Zelensky's election campaign from 2019 as a response to the demands of Ukrainian society
 Shvets, Oleksii ; Mlejnek, Josef (advisor) ; Hájek, Lukáš (referee)
This thesis examines the election campaign of Volodymyr Zelensky, specifically the question of whether Volodymyr Zelensky's brand was created during the election campaign before the presidential election in Ukraine in 2019. If such a brand was created, then whether Volodymyr Zelensky's success in the elections was the result of marketing techniques related to branding only, or whether candidate Zelensky's successful brand was not only the result of competent application of marketing techniques, but also the result of reflection of the public's requests on key socio-political issues. In the theoretical chapter we study the theory of branding in politics and highlight the main characteristics that a modern political brand should possess. In the second chapter, we present the key socio-political issues that worried the public in the period leading up to the elections and directly influenced the campaign. In the next chapter we will present several key factors and events that cannot be categorized as problematic phenomena, but which will also help to understand the reasons for Zelensky's electoral victory. In the next chapter we will examine Volodymyr Zelensky's election campaign and answer the question if Zelensky's political brand was created. In the last chapter we will compare the campaign rhetoric...
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Semi-presidential system in Ukraine
 Shvets, Oleksii ; Štefek, Martin (advisor) ; Soušková, Tereza (referee)
The bachelor thesis will focus on the research of Ukrainian political system. The theoretical part will try to outline the basic definition of the theory of semi-presidential system according to the most eminent scholars: Duverger, Shugart and Elgie. The practical part will explore constitutional development in Ukraine, semi-presidential system implementation, transformations of Ukrainian political system and its real functioning. The aim of the work is to find out if Ukrainian political system is semi-presidential or not. A great contribution of this work will be the analysis of the current political regime, in which, for the first time in the history of independent Ukraine, the dominance of a single political power has been settled down. This part of the work cannot be based on the results of scientific research due to the absence of such results. Therefore, this part will take the form of an analysis of the definitive facts by the author of the work. Key words: Semi-presidential system; Ukraine; post-communism.
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