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National Repository of Grey Literature

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The Image of the Czech Republic in Finland in Tourism Context Selecký, Stanislav Thesis topic deals with the Image of the Czech Republic in Finland in Tourism context. Within the literature review, destination marketing, destination management, also buying behaviour are interpreted. The empirical part is based on a questionnaire which is elaborated and evaluated on the purpose of identifying current Image of the Czech Republic among Finns as well as a comparison of the current state with the long-term marketing plan is included. Detailed record

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