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Marketing research of Customer satisfaction in fitness centre Form Facotry
 Sedlářová, Kristýna ; Pecinová, Markéta (advisor) ; Procházka, Jan (referee)
Title: Marketing Research of Customer Satisfaction in Fitness Centre Form Factory Objectives: The bachelor thesis "Marketing Research of Customer Satisfaction in Fitness Centre Form Factory" is an evaluation of the level of customer satisfaction in the fitness center. In its final form, it can serve as a basis for proposing measures to improve customer satisfaction. Methods: Quantitative research based on a questionnaire was used to obtain the relevant data. Respondents were interviewed electronically. Questonnaire's results were further processed by the method of cascade cross based on Brady's model. Results: The results showed that the level of satisfaction is very good, with only a few comments from customers that management may consider changing or realising. Keywords: sports services, properties of sports services, quality of sports services, questionnaire
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4 SEDLÁŘOVÁ, Kateřina
4 Sedlářová, Kateřina
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