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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Position of the European automotive industry and the liberalization in extra-EU economical relations
 Schneider, Richard ; Bič, Josef (advisor) ; Kašpar, Václav (referee)
The thesis discusses the position of the European automotive industry in comparison to the other world centers of automobile production after the economic crisis which began in 2007. One of the EU industry and trade policy's instruments is the system of trade agreements between EU and its partners. This thesis focuses on analysis of the strategic decisions of the automobile manufacturers related to the current trade agreements and estimates the impacts of the upcoming agreements, especially of the Transatlantic Trade and Investment Partnership and free trade agreements with Japan and India.
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Origins and development of the European car manufacturers stressing the positioning of their brands and their growth strategies
 Schneider, Richard ; Král, Petr (advisor) ; Stránský, Karel (referee)
The goal of this thesis is to describe the origins and development of the biggest European car manufacturers. Its aim is to desrcibe the examples of growth strategies especially in foreign markets and to identify the strategies of brand management considering the number of brands in their portfolios, their shareholder structure, and the co-operation with foreign partners as well as with the competitors when sharing the technical development and product distribution.
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See also: similar author names
1 Schneider, Radek
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