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National Repository of Grey Literature

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Vnímání jednotlivých faktorů kvality služeb v cestovním ruchu ukrajinskými turisty Samsonova, Kateryna Abstract Samsonova, K. The factors of service quality in tourism perceived by Ukrainian demand. Bachelor thesis. Brno: Mendel University in Brno, 2018. The theme of this thesis is the quality of tourism services and their significance for Ukrainian people when choosing a tourist destination. The aim of the thesis is to identify the individual factors and to determine which of them are most influential on the evaluation of the tourist destination by the customer. Literary research describes tourism, defines tourism services and their quality. The practical part contains the current state of tourism in Ukraine, questionnaire survey and comparison of the results of own research with expert research. Based on the results of the primary research, recommendations proposed for tourist service providers. Detailed record

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