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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Speed of the internet in Czech Republic
 Štěpán, Jan ; Pavlíček, Antonín (advisor) ; Samcová, Ivana (referee)
This thesis will discuss the development of the Internet. The first part of the thesis will describe the development of the Internet both world wide and in the Czech Republic. The following part will analyse the quality of the high-speed Internet and its coverage accord-ing to government legislation concerning high-speed Internet. This legislation is a part of the plan "Europe 2020". The following part will describe the method used for measuring of the Internet speed and analyse the current statistics data of the Internet speed. Those data will be analysed to find out good and bad sides of the statistics. Some other interesting facts will be presented in the thesis. The following chapter will answer the question why those figures are important and what kind of influence those figures have for regular users. The last part will present my own measurements of the Internet speed in Czech Republic. The thesis will also answer the question about how users of Internet in Czech Republic perceive the real speed of the Internet and its coverage in all regions.
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Online marketing of portal iKariera.cz
 Kuzmiak, Štefan ; Stříteský, Václav (advisor) ; Samcová, Ivana (referee)
As a reaction to problems of the portal iKariera.cz with low numbers of visitors and registered users the thesis tries to evaluate the suitability, contributions and effectiveness of chosen online marketing tools and also their potential for solving those problems for the future. The thesis compares the contributions and effectiveness of SEO, PPC campaigns in the search engine of Google and campaigns at social network site Facebook.com with other offline and cross media campaigns realized at the same time. On the basis of a comparison of the outputs and other facts the thesis tries to give future oriented recommendations for the formulation of a marketing communication strategy for the portal."
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