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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Direct Marketing Communication of the Selected Company
 Walter, Viliam ; Salajka, Jiří (referee) ; Chlebovský, Vít (advisor)
The diploma thesis focuses on the analysis of direct marketing activities of the Sonepar company. It primarily deals with the work of sales representatives and the facts of how time is used in relation to sales activities. It contains a proposal for changes to the management approach of current employees and the approach to the process of training new employees, which will contribute to increasing the effectiveness of Sonepar's sales team.
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See also: similar author names
2 Salajka, Jaroslav
1 Salajka, Josef
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